Keyword Research: The key to SEO success


Keyword research is the foundation of SEO. In order to rank high in search engines, you need to have keywords that are relevant and useful for people looking for your products or services. But what if you don’t know how to do keyword research? This blog post will help! We’ll go over some tips on how to find the right keywords, where to start and provide a list of tools that can assist you with keyword research so it isn’t such a daunting task.

People often turn first to search engines when looking for information about products or services which makes it essential that you do keyword research before producing content! You may not think there’s any need at this point because you may not yet know what type of website builder you want – but finding out what types of keywords potential customers might be using can help shape decisions later down the line. Let’s get started!

Types of keywords:

  • Short tail keywords work best if you’re in the startup phase of running a business and need something catchy yet concise to attract new clientele. For example “we sell shelves” becomes “shelf seller”. The shorter length allows more content with fewer characters than one sentence would allow
  • Long-tail keywords: consist of more than 3 words. They are also usually much more specific than short-tail keywords.
  • Short-term fresh keywords: When you think about a hyped keyword, it should be something that is old news. For example Bad Boys movie – people are looking for this type of media but now they have grown tired of the hype surrounding these types films and want to move on.
  • Evergreen keywords are those that matter all the time. The search volume might change now and then, but there won’t be extreme changes.
  • I’m not sure if you can tell, but this sentence is about a really awesome thing. It’s called “product defining keywords.” These are words that help to describe your product and better explain what it does.
  • Customer defining keywords: Think about it. How can you create a product that will address the needs of every single person? You literally cannot do this, so focus on your target audience and how they’re going to benefit from what you provide them with. If possible use customer testimonials or feedback within articles like these for credibility and familiarity!
  • Geo-targeting keywords: You can target a specific neighborhood, city, state or country using geo-targeting keywords. This is especially useful for smaller local businesses where you’d want to attract the most relevant customers and bring in more paying locals with your storefront ads. How do I get my keywords? Well this is actually one of the easiest on our list! The area that your business serves should be used as its own geo-targeting word (again!) You might already have it displayed at sidebars but inserting into content will make all the difference.
  • Latent Semantic Indexing (LSI) keywords can be thought of as the most closely related themes to your main keyword. For instance, if one were trying to advertise a mint-flavored product and they had LSI keywords like “organic mint tea” or “mint recipes,” then those would be great matches for their ad campaign.
  • Intent Targeting keywords: Here’s a list of words that you should keep in mind when writing informational content: benefits, ways to _____, guide on ______. These keywords tend to appear and seem most effective for educational purposes. You can also use the Ws like where are they now?, what is this about? or who invented it?

You want to find what your audience wants, don’t you?

The most successful websites are the ones that focus on what their audience wants instead of arbitrary keywords. 

Too many people skip this crucial planning step because keyword research takes time, and why spend the time when you already know what you want to rank for? The answer is that your goal may not be as relevant or interesting to your intended target group as it might seem; focusing on them first will lead to more profitable results in terms of ranking higher with search engines..

Often, keyword research is considered a “necessary evil.” You know you need to do it – but where do you start? And what tools should you use?

The good news is that there are many free services and resources available for doing your own keyword research. The tools below are my favourite.

Free Keyword Tools:

Google Keyword Planner

When you’re looking for Keyword research and ideas- this tool can help in that! It has clear benefits such as suggesting keyword ideas, is insanely powerful, and more.


One of the most important steps in keyword research is to find related keywords. WordTracker has been a fantastic tool for doing that! It’s also helpful because it enables us to sort by different columns, which helps us pick out competitive terms quickly and efficiently on our first phases of keyword research.

Answer the Public

Ask any question you want and Answer the Public has your answer. It also finds related searches, prepositions, comparisons in alphabetical order which is very helpful for reaching that word or phrase at the top of their head.

Bulk Keyword Generator

You can use a tool like Bulk Keyword Generator to discover all of the keywords you’ll need for your website according to its industry and local SEO.

Keyword Sheeter

Keyword Sheeter is the perfect tool to generate a lot of keyword ideas fast. You can export your results for free and it’s quite easy-to-use, but what sets this apart from other tools on the market are its limits in features – there isn’t search volume or trends data available with Keywordsheeter.

Uber Suggest

Ubersuggest is like a spirit animal for new bloggers. The free option in particular can provide you with keyword suggestions.


SpyFu is a great tool for spying on your competitors. It lets you analyze their domains and keywords, which helps you to find out what they’re up to.

Each service has its advantages; some will work better with certain industries than others. But they all have one thing in common: They’ll help you find out which keywords people are searching on!


Another popular platform for conducting research is SEMrush which does require a monthly subscription fee but has much more depth when it comes to analyzing details such as average ranking position by country or industry verticals, new links per day/week/month and top-performing domains. They also offer a free trial which may be enough to get you started on your journey.

What words are people searching for?

How do your potential customers find you? How can they get to your website in the first place? These are key questions.

How can you make the search engine work for you?

Websites which rank higher in search engines have more traffic and are able to convert those visitors into customers.

Be a keyword research detective!

You likely have a few keywords in mind that you would like to rank for. These will be things like your products, services or other topics on your site, and they are great seed keywords for research! You can enter those words into a keyword research tool to discover average monthly search volume and similar words. Once you enter the seeds of relevant content on this page, searching with these tools will begin unearthing related phrases as well – common questions about it all that might otherwise go overlooked.

Be creative with your keyword research! You can look up popular search queries by location – so if you’re running an online store whose customers are concentrated in one region, make sure to focus on searches from people in that area when doing keyword research.

Don’t underestimate less popular keywords. Long-tail keywords with lower search volume often convert better, because searchers are more specific and intentional in their searches. For example, a person searching for “children’s clothes” is probably just browsing but someone who types into google: organic t-shirt for a 7-year-old-day party is probably looking to buy.

Those are the basics of keyword research! Use them in combination with your other SEO tactics, and you’ll see improvement in both rankings and traffic.

One last point on keywords – They’re just a piece of the puzzle; You also need links from external websites pointing back to yours, quality content that people want to read etc.; Remember that it changes over time so stay up-to-date with what works for your industry.

I hope I’ve provided you with enough information to get started on your keyword research journey! Check out my blog on 28 Quick Ways to Improve your SEO and get traffic to your website.

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